The 'Designer Beaver' was Shed's first collaboration with the amazing team at NPW. After he came up with the idea, Shed produced a rough prototype which communicated the core concept - and then Shed and NPW worked together to make this gift idea come to life.
With this idea, Shed inadvertantly tapped into the SECRET SANTA market...and thus his road to 'novelty gift' success was born...
What was especially exciting about this product was that it spurned another product which went on to be massively successful...
The Designer Beaver even appeared on TV with PARIS HILTON:
The Designer Beaver also appeared on Channel 4's EDUCATING ESSEX:
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