The 'Designer Beaver' was my first product collaboration with the amazing team at NPW. After I came up with the idea, I produced a rough prototype which communicated the core concept - and then we worked together to make this gift idea come to life.

With this idea, I inadvertantly tapped into the SECRET SANTA market...and thus my road to  'novelty gift' success was born...

What was especially exciting about this product was that it spurned another product which went on to be massively successful...

THE COCK A DOODLE PAD

               The Designer Beaver even appeared on TV with PARIS HILTON:

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