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Shed Simove: Ideas Man ~ INFOMERCIAL airing tonight at 12.30am and all through December on SHOP ON TV – Sky Channel 659 and Freesat 807 - SET YOUR SKY PLUS!

MAN BUYS OWN TV SHOW

COMEDIAN DISCOVERS LOOPHOLE IN TV SCHEDULE

Shed Simove - comedian, author and successful novelty gift entrepreneur - always dreamt of having his own TV show, and even though his background was in the TV industry, he found doors slammed in his face at every turn.  

So the resourceful Simove was amazed and delighted when he discovered a loophole in the TV schedules.

Simove says: “After leaving Channel 4 as a commissioning editor for Big Brother”, I began focusing on both producing and fronting my own show, but even with my great contacts, the process of getting any TV show on air is incredibly frustrating and time consuming. And then something amazing happened…”.

“I found out that there are opportunities to put whatever you want on television without having to get the greenlight from a broadcaster as long as you’re selling something… “

Skipping the commissioning process is possible using an ‘infomercial’. The infomercial then airs allocated by channels in slots that are dedicated solely to the selling of products. And fortunately enough, as well as being a performer and author, Simove also creates novelty gifts that have sold close to one million units worldwide.  

Simove immediately set to work on writing and producing his own infomercial, entitled ‘SHED SIMOVE: IDEAS MAN’, which uses his unique stand-up routine as a framework to advertise and sell his products. He soon discovered that rather than having to deal with the often lengthy process of getting a ‘regular show’ commissioned, getting an infomercial on air was far easier.

“I was totally amazed to find there are TV slots available at different times of day and that they are allocated to ‘Shopping TV’. Anyone can buy these slots, so this is actually a pretty revolutionary way to easily get on TV. To be able to put a show on air without the need to pitch to anyone or be at the whim of schedules and trends, is something quite thrilling. It means there are virtually no barriers to entry in terms of getting your show on television. As long as you’re selling something, you can purchase a slot and then broadcast your programme – amazing!

The whole process took Simove two months from start to finish. “These days, you’re lucky if you can get a ‘traditional show’ on TV within two years, so this is quite clearly a great improvement. And what’s exciting is that for the first time, I’ve tried to blend ‘entertainment’ and ‘sales’ in one show – you’ll be the judge of how well I did!”.

 With the help of the brilliant Paul Burrows and his great team at Clearcast, Simove got his edgy content cleared for a post 11pm slot and now the infomercial will air on SHOP ON TV (www.shopon.tv) – Sky Channel 659 and Freesat 807 at half past midnight (12.30am) tonight and all through December…”.

 SHED SIMOVE: IDEAS MAN will air all through December on SHOP ON TV.

You can also view the infomercial here:

 PART 1: https://www.youtube.com/watch?v=jCB6io58vXQ

 PART 2: https://www.youtube.com/watch?v=t1fmFN9riGk

 PART 3: https://www.youtube.com/watch?v=jCB6io58vXQ

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